The Indian subcontinent has always been a hive of activity in the arts and entertainment areas, dating back many centuries. Thanks to its hugely successful film industry and the rich classical tradition of music and dance, Indian-origin arts and entertainment are making their mark in all four corners of the globe. This enormous market while so far being content with its inherent strengths of musicality and innovation, is now looking outward for entertainment thanks to the opening of the market, the easing up of regulations, and a dynamic business atmosphere that allows for big spends. These days, international entertainment is no longer a luxury in India, it has become a necessity. Be it enormous sporting events like the IPL cricket series, Formula 1, rock concerts or brand launches – Indians are growing used to spending big money on having a good time.
The Indian entertainment industry is somewhat unstructured. Connecting with the right people remains the main challenge for any international organizer. Our services extend from connecting the right people at the right time, to allow access to all kinds of professionals, such as artists, musicians, theatre personalities and entertainers in various genres. It also focuses on the omnipresent and important lobbying with internationally acclaimed Indian sports persons, film industry representatives, media members and business VIP’s for their appearances at prestigious events overseas. It further extends to organizing large scale Indian events like film festivals, shows and award ceremonies abroad, rounded off by providing on-ground services like identifying and booking venues, hotels, logistics and selecting service providers with quality and integrity. With these kinds of services, an international organizer will have a seamless and easy access into the exciting challenge that is India, while the Indian entertainment community has a reliable professional event organizer abroad.